Southern Co-op launches Lobyco tech powered loyalty app featuring gamified challenges

Lobyco has announced a new multi-year relationship with Southern Co-op to enhance its membership proposition with a new loyalty app consisting of features such as games, challenges, and new promotions capabilities.

Southern Co-op is a regional, independent cooperative operating a network of more than 300 food, funeral, and Starbucks coffee branches across the south of England. The new app aims to simplify rewards, improve value for customers, and elevate engagement through games, challenges, and a dynamic promotions platform. 

Lindsay Elliott, Head of IT and Business Transformation, says: "Our members are at the heart of everything we do, and the partnership with Lobyco marks an exciting step forward in how we connect with them. By launching a new, interactive loyalty app, we’re creating more ways for our members to engage, be rewarded and feel valued.”

“With features like games, challenges and personalised offers, our Southern Co-op app will bring added fun and convenience to our member shopping experiences, while reinforcing our commitment to delivering meaningful value to our communities. Working with Lobyco has been a natural fit and we’re looking forward to partnering with them to bring our members a more engaging and rewarding digital experience." 

Anders Mittag, Chief Commercial Officer at Lobyco, says: “We are thrilled to partner with Southern Co-op, a cooperative that puts its customers and communities at the heart of everything it does. We bring our global expertise in loyalty and digital engagement, providing the tools and technologies that will help Southern Co-op transform how it connects with customers.”

“Together, we will launch a new loyalty app that goes beyond traditional rewards, bringing customers games, challenges, and a dynamic promotions platform to create a more interactive, personalised experience. This partnership is a perfect match between Southern Co-op’s dedication to its members and Lobyco’s mission to simplify loyalty and build stronger customer connections.” 

2025 RTIH INNOVATION AWARDS

Digital engagement will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.