Superdry rolls out AI powered Cegid Retail Store Excellence task management solution

Superdry reports implementation of Cegid Retail Store Excellence, an AI powered task management platform.

With stores across the UK, Europe and the US, Superdry’s expanding presence had outgrown its previous legacy system, which had become difficult to customise, administer and scale. The retailer says it was after a modern, intuitive solution that could support real-time communication, streamline operational execution and empower store teams, while reducing admin and overhead.

"With an ever growing demand on head office teams’ workload, Cegid Retail Store Excellence has saved countless hours and gives us peace of mind that our retail teams have everything they need to operate efficiently, commercially, and safely to meet brand expectations and objectives" says Liz Packe, Global Corporate Communications Manager at Superdry. 

Superdry is currently implementing a turnaround strategy, with a focus on improving efficiency, reducing costs and reinforcing operational discipline. Against a backdrop of rising employment costs, including higher UK national insurance contributions and a record increase in the national minimum wage, the need for streamlined, cost-effective retail execution has never been greater.

Cegid Retail Store Excellence plays a key role here supporting the retail teams with the tools they need to stay compliant, uphold brand standards and respond quickly to changing priorities.

“More than a task management platform, it’s a trusted operational tool,” adds Packe. “It helps us do more with less - and do it better.”

Alan Holcroft, UK Managing Director at Cegid, comments: “We’re incredibly proud to support Superdry, an iconic British brand known for its style, creativity and international reach. To play a part in helping them drive operational transformation and stay agile in a demanding retail environment is a real privilege. Our mission is to make retail execution easier and more effective and it’s fantastic to see that vision come to life at Superdry.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

Deadline for submissions is Friday, 5th December. It’s free to enter and you can do so across multiple categories.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January.