Uber Eats expands on-demand delivery partnerships with local grocery brands in USA

Delivery app Uber Eats has expanded its grocery service to include new partnerships with local brands Big Y and King Kullen in the Northeast, Superlo Foods, Lunds & Byerlys, and Foxtrot in the Midwest and Texas, and Vallarta Supermarkets in California.

Uber Eats says the expansion reflects its commitment to growing its grocery category with regional retailers to help ensure US customers have access to on-demand delivery of these products.

The company reports significant growth in its grocery division, as consumer demand continues to grow and specific demand for local and specialty options alongside larger national brands.

“Our goal is to provide customers with an unparalleled selection of grocery options, from national brands to the local retailers they trust most,” says Hashim Amin, Head of Grocery & Retail for North America at Uber. 

“With this latest expansion, we’re deepening our investment in regional grocery partners and making it easier than ever for customers to get their grocery shopping done from the comfort of their homes. We’re excited to continue building on this momentum throughout the year.”

Uber says the new retailers added to its grocery offers all bring “something unique” to their communities, such as Vallarta Supermarkets’ wide range of Latin American products and Lunds & Byerlys’ premium groceries.

“Uber has been absolutely fantastic to work with,” comments James Randall of Memphis-based Superlo Foods, famous for its daily cut Certified Angus Bees. “Working through integrations can be difficult, but they meet you where you are, and have the flexibility to adapt to you.”

The news comes shortly after Uber Eats and Co-op announced a three-year extension of their quick commerce partnership in the UK.

2025 RTIH INNOVATION AWARDS

On demand delivery will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.