LVMH agrees partnership with FinTech big hitter Adyen to offer frictionless payments across all brands

Luxury conglomerate LVMH has partnered with financial technology platform Adyen, with the aim of unifying payment systems across all of its brands.

The system aims to allow LVMH to leverage its most effective initiatives at scale, while also preserving the unique identity of each of its separate brands.

Adyen says it can provide a “high end customer experience” thanks to its frictionless payments in store with mobile terminals and tap-to-pay technology. 

LVMH will roll out the technology to more than 1,000 stores worldwide, giving all geographies and methods a single payment partner.

“This project is part of our broader ambition to deliver a flawless customer experience, reflecting the quality of our products and the craftsmanship of our Maisons,” says Arnaud Bodzon, Group Payment Director at LVMH. 

“This applies not only to end customers but also to the sales advisors using the solutions. They can now focus fully on their core role - advising and supporting our clients - without having to worry about payment processing.

“Hands-on support is a key success factor when managing integration projects in a group like LVMH. Adyen’s expertise has enabled them to meet and adapt to our specific needs.”

Adyen says the unification will provide an “elegant, efficient, and truly global” payment experience.

“Our partnership with LVMH reflects a shared vision: creating meaningful and effortless experiences for customers in the world of high-end retail," adds Ethan Tandowsky, CFO at Adyen. 

"Beyond facilitating Financial services, we’re working together to elevate every touchpoint across LVMH’s Maisons to make sure shoppers have an experience which matches the luxury goods they are purchasing. I cannot wait to see what we can achieve together with LVMH in this next chapter."

The news follows shortly after Adyen partnered with Dobbies Garden Centres on a project covering payments in-store and online, supporting retail, restaurants and experiences.

2025 RTIH INNOVATION AWARDS

Payments will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.