Maxi Sport rolls out Mercaux in-store solutions

Italian sport and casual fashion brand, Maxi Sport, has announced a two-year deal with Mercaux.

It has deployed Mercaux's Sales Assist, Digital Styling & Omnichannel offerings in a bid to enhance the in-store experience and streamline the path to purchase. There is also the option to implement additional solutions.

Giovanni Sala, General Manager, Maxi Sport, says: “We are confident that this collaboration with Mercaux is helping to strengthen our relationship with our customers, adding value to the key role of the personal shoppers in our stores.”

“Mercaux's in-store solutions bridge the gap between the online and offline worlds to provide our team with the ability to offer a personalised customer experience, such as checking real-time availability, showing alternatives and recommending complementary products.”

Maxi Sport’s personal shoppers use the digital styling functionality to create customised recommendations to inspire customers to purchase entire looks in-store. If they are not in a position to purchase at that moment in time, the omnichannel functionality allows the look to be emailed to the customer for purchasing online at a future date.

“The relationship of trust is established using these tools, is nurtured over time, strengthens and so generates a virtuous circle that elevates lifetime value and the most important KPIs of retail,” Sala concludes.