Sally Beauty Holdings announces Revionics pricing solutions tie up

Sally Beauty Holdings is deploying Revionics’ intelligent pricing platform.

“We’re always looking for ways to drive our business forward with proven solutions,” says Pamela Kohn, Senior Vice President, Chief Merchandising Officer, Sally Beauty Holdings. 

“With Revionics, we saw the opportunity to leverage artificial intelligence and advanced analytics to better inform pricing and promotional decisions that support the attainment of our strategic goals.”

“As we advance our organisational agility, we felt confident that Revionics’ pricing solutions offer trustworthy, data-driven recommendations that will adjust with our customers’ evolving expectations and prepare our business for both short-term and long-term success.”

“Sally Beauty Holdings is a resilient and respected retailer that is digitally transforming its business and bringing greater cohesion between its in-store and online experiences,” adds Pete Sinisgalli, Aptos (owner of Revionics) CEO.

“We are excited to work with it as it continues to create a modern and engaging experience for its customers — an experience that will be greatly enhanced with an aligned pricing strategy across its vast retail and distribution enterprise.”

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