UX Global wraps Footasylum project on London’s Oxford Street featuring UK first floating LED cube
Digital display specialist UX Global has completed a project for its long standing client Footasylum on London’s Oxford Street.
The retailer’s recently opened flagship store features more than 50 digital screens and a UK first ‘floating’ LED cube designed, manufactured and installed by the UX Global team.
The latter worked with the Footasylum team to develop the idea for a 5.5m x 3m five sided suspended cube with Philips P2.4 7000 LED screens on all sides, allowing shoppers to view the dynamic content from all angles, including underneath.
The cube offers 75 square metres of display space and its installation involved securing over 1,200 individual LED panels to a bespoke frame attached to the main steel beam running through the store, creating the illusion that it is floating.
Other innovations throughout the store include an inset LED ticker display in a seating station; large format screens in the basement; a large corner LED display on the first floor; various LED tickertape signage; 4m wide x 8m high transparent Dynamo LED screens in each window either side of the entrance door; and floating shoe podiums with four sides of LED displays to showcase the latest footwear.
The solutions come with a cloud-based content management system (CMS) from UX Global’s partner NowSignage, enabling the retailer to control and change the content being displayed.
Alistair Wright, Managing Director at UX Global, comments: “Our brief from Footasylum was to create a digital store that went beyond any other currently in the UK and on that we certainly delivered.”
The installation works for this mammoth project were carried out over two weeks in September ahead of the new store’s high profile opening, which saw Footasylum literally ‘light up’ the iconic Oxford Street”
“The project is one of many that we have delivered for the brand this year and we are very excited to be a part of its ambitious expansion journey as it continues to open new stores across the UK.”
“After recently completing Footasylum’s new Lakeside store, the next stop for our digital display team was Footasylum stores in Birmingham Bullring and Watfordwhere we created some exciting, memorable, immersive digital in-store experiences which showcase the exciting brands and products on offer.”
“We also have Leicester Fosse Park and Leeds White Rose coming up, to complete a great year with the brand.”
Barry Bown, CEO at Footasylum, comments: “Oxford Street is by far and away the UK’s most important and sought after physical retail location. As well as attracting hundreds of millions of shoppers every year, it is also a must-visit for any global brand seeking to understand the UK’s fashion landscape.”
“Having such an impressive and prominent store on Oxford Street will be pivotal to showcasing our incredible proposition to the whole world and internationalising the Footasylum brand.”
2023 RTIH INNOVATION AWARDS
Footasylum is among the shortlisted companies at the 2023 RTIH Innovation Awards.
Along with NewStore, it is in the running for our Omnichannel Retail Initiative of the Year gong.
Our winners will be revealed at a fantastic awards ceremony, which will take place at the Barbican Centre in central London.
The event will be held on Wednesday, 29th November, maintaining its popular evening format, with a drinks reception in the stunning Conservatory, followed by a Christmas themed three course meal, and awards ceremony in the Garden Room.
To book your place at this must attend event, click here.
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