Amplience brings in retail technology veteran Anthony Lye as new Chief Executive Officer
AI content specialist Amplience has appointed Anthony Lye as its new Chief Executive Officer.
He says: “Customers tell us they need agile solutions that embrace AI and allow each brand to dynamically generate persuasive content and media across various channels to create seamless customer experiences.”
“Ensuring all touchpoints provide the rich and engaging shopping experiences that delights customers and delivers performance is what we will provide.”
Lye comes to Amplience from Palantir Technologies where, as Global Head, he has been responsible for expanding its Apollo service and the company’s Growth Business Unit and its artificial intelligence strategy.
Prior to that, he was Executive Vice President and General Manager at NetApp, a data storage and management company where he built the Public Cloud Business Unit.
Other roles have included Board Member at Spoken Communications, EVP and Chief Cloud Officer at Guidewire Software, and he is also an Operating Advisor at Bessemer Venture Partners and is on the board of trustees for the University of Bath in England.
“We are delighted to welcome Anthony, whose ability to lead transitionary technology companies is well proven and crucial to us realising our vision for the future,” says Pete Daffern, Amplience’s Board Chair.
“His motivation and wide expertise in driving expansion makes him the perfect fit for the team as they deliver on its new generative content platform with shopping context alongside outstanding value to our clients.”
Lye comments: “This is a transformative time in Amplience’s evolution, and I am excited to be at the helm working with the company’s dynamic team to continue to disrupt the market.”
“It is effecting change, not just internally but across the sector, and driving the development and adoption of solutions that utilise generative AI to revolutionise the shopping experience. Being part of this transformation is what motivates me, and it will be my job to steer the company forward so it can achieve its ambitious goals.”
Heather Hershey, Research Analyst with International Data Corporation (IDC), says: “Generative AI is the topic of the moment and the way forward for the worldwide digital commerce sector. However, its potential needs to be harnessed with a mind towards adaptive strategic differentiation.”
“Amplience is accelerating the adoption of GenAI by leveraging it directly in their content management system, providing retailers and brands with the power and tools to deliver memorable shopping experiences in context that will give them an unbeatable competitive edge in the future.”
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