Retail technology innovation of the week: Decathlon develops Smartsize tool for online shopping

Retail Technology Innovation of the Week is a new series from RTIH highlighting stand out deployments, launches, and initiatives.

Every week, we will showcase forward thinking tech plays that have impressed our Editor and the Retail Technology Innovations Report judging panel, in the run up to the publication of the 2024 report early next year.

Last week, we kicked things off with Ocado Retail, and now we’re turning our attention to Decathlon, which has developed a Smartsize tool for use on its e-commerce website.

In a LinkedIn post, Jerome Dubreuil, Global Chief Digital Officer, Executive Team member, said: “Has this ever happened to you? You order a shirt online, and when it arrives, it fits and looks completely different on you than it did on the model pictured on the website.”

“Don't worry, you're not alone. An Ipsos survey reveals that 59% of shoppers have experienced dissatisfaction with their online purchases for this exact reason.”

He added: “Recognising the challenges faced by online shoppers, we've developed the Smartsize tool. This intuitive tool, accessible on our e-commerce website, is designed to find the perfect fit for your body type.”

“Our data shows that without the Smartsize recommendation tool, the conversion rate drops by 3.5%. Already live in 25 countries, it reduces returns and helps us cut down on our carbon footprint.”

“Moreover, with 68,600,000 measurements gathered from 11 touch points and 7,150,000 members across 71 countries, we are improving the way we create our sports gear to be closer to our customers and provide them with the right sizes.”

“Shopping online has never been easier or more environmentally friendly.”