Bestseller picks Leapwork as global test automation vendor across Point of Sale and e-commerce

Leapwork has been selected by Bestseller to automate testing across its Point of Sale and e-commerce processes, with the aim of maintaining a seamless shopping experience for customers globally. 

With Leapwork, Bestseller says it can further invest in quality customer experiences by removing QA bottlenecks and achieve continuous, end-to-end testing across a range of Microsoft Dynamics 365 applications, minimising the risk of any disruptions during regular software updates.

Its products are sold across 70 countries, including 17,000 multi-brand and department stores, and 3,000 Bestseller branded stores. Omnichannel selling means a complex technology stack, which is why being able to test across technologies and integrations is critical in end-to-end processes like order fulfilment.

Kim Guldager, Product Owner at Bestseller, says: “Leapwork will help us to maintain the healthy functioning of systems and processes that we rely on to deliver an excellent experience for our customers globally, and that are crucial to the success of the business at large.”

 Leapwork recently entered into a strategic partnership with Microsoft, which, it says, “enables customers and partners to drive innovation and achieve continuous quality across Microsoft Dynamics 365 and Microsoft Power Platform”.

“We rely heavily on applications across the D365 suite, and it’s critical that the test automation solution we work with is robust enough to handle the complexities that come with frequent software updates,” says Guldager.

“Unlike test automation solutions we have used previously, Leapwork is extremely easy to use, and does not require any understanding of code. Enabling the people who are building, designing and maintaining our everyday systems and processes to quickly and easily build test flows, without needing to rely on developer resources will allow us to scale testing quickly.”

Christian Brink Frederiksen, Leapwork Co-Founder and CEO, says: “We are proud to partner with a fellow Danish founded company that has become a true retail success story. We know how central the customer experience is to Bestseller, and to ensure quality customer experiences, test coverage is critical.”

“With our focus to enable retailers to build, maintain and scale automation faster, technology debt and opportunity cost can be reduced quickly, allowing the customer experience to take centre stage.”