Pocket Planet preps immersive experiential attraction launch in Oxford Street, London

Miniature world specialist, Pocket Planet, has announced details of a new immersive experiential attraction for London’s Oxford Street.

A 30,000 square foot space, located at 500 Oxford Street, this will tap the latest audio visual technologies and feature large scale model landscapes of UK landmarks.

The development will also open a retail and cafe offering in spring next year, in addition to an exhibit the year after.

“Our plan for Pocket Planet is for it to become the UK’s largest indoor miniature world and London’s favourite attraction,” says Mark Vlassopulos, CEO at Pocket Planet.

“Our ambition is to create the best and most attractive million-plus visitation tourist attraction in the UK. The site we have is incredible: we have 30,000 square feet with 50 metres of frontage at 500 Oxford Street right between Marble Arch and Bond Street tube station.”

“It is the tourism hotspot of the UK and Pocket Planet will be a special space - an attraction on the scale of something that London hasn’t seen before. It will be a visual delight, both for the models and the groundbreaking audio visual elements.”

“Over the last five years we’ve looked at all the world’s leading miniature attractions, such as Small Worlds in Tokyo and Miniatur Wunderland in Hamburg,” says Mark Brodermann, COO at Pocket Planet.

“They’re all great, but Pocket Planet will go an extra level. The team we’ve put together draws on the best of breed in leisure interior design and some of the greatest modellers in the world. Oxford Street is expected to have up to 200 million pedestrians per year walking right past our door.”

“As a high volume, but at an affordable ticket price, attraction, the miniature world concept works very well. It has a relatively low operating cost, but a very metronomic and steady flow of income from ticket sales.”

“This is a truly unique investment opportunity, because Pocket Planet has a prime, triple A central London location at a highly affordable price,” says Charlie Peat, Head of Private Capital Markets at Peel Hunt.

“With a number of key investors and strategic partners already in place, including Europe’s leading ticketing partner Eventim, and Event Merchandising, the Pocket Planet team are taking full advantage of an advantageous moment with fast recovering tourism and relatively affordable ret conditions on Europe’s busiest street”