The CW Network and Shopsense AI team to transform how fans experience ACC college football broadcasts

In a first for US college sports, viewers of the Virginia Tech vs. Syracuse game at 12 p.m. ET on 2nd November will be able to shop game day essentials and team merchandise directly from their mobile devices with technology powered by Shopsense AI’s Commerce Operating System (Commerce OS).

The partnership will kick off with ACC college football broadcasts and will expand to other live sports, scripted series, and unscripted programming across The CW Network.

Whether viewers are engaging with game-day content on broadcast television or via social media, they'll be able to buy products while watching their favourite programmes.

“By bringing shoppable TV to The CW’s ACC college football broadcasts, we’re merging the excitement of live sports with cutting-edge technology that enhances fan experiences and creates dynamic, engaging brand opportunities,” says Laura Lamattina, Vice President, Creative Director Branded Entertainment at The CW Network.

“College football has some of the most passionate and engaged fans in all of sports, and we’re excited to harness that energy with our game-changing shoppable TV technology,” says Glenn Fishback, CEO and Co-Founder at Shopsense AI.

“Teaming with The CW to integrate real-time shopping into ACC football broadcasts is the first step in our ambitious programming partnership, giving fans the chance to support their teams in a whole new way, whether it’s purchasing fan merchandise, gear featured during the game, or supplies to create a winning tailgating experience.”

“We believe this initiative will deepen fan engagement and create new revenue opportunities for brands while delivering a seamless, interactive experience that taps into the spirit of college sports.”

2024 RTIH Innovation Awards

Shopsense is among the finalists at the 2024 RTIH Innovation Awards.

The awards, sponsored by Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Shopsense is shortlisted in the Global Technology Vendor of the Year category for its retail media network platform that drives incremental revenue for publishers and activates the “second screen” smartphone (or laptop/tablet) that nearly nine in ten consumers use while watching broadcast, linear or streaming content.

Check out a full rundown of our 2024 finalists here,

Key 2024 RTIH Innovation Awards dates:

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.