Boden partners with Peak as retailer looks for ways to build and maintain best-in-class tech ecosystem

Peak, an AI platform that optimises product inventory and pricing, has partnered with Boden to optimise the trading capability of merchandisers.

The retailer has undergone a modernisation process over the last ten years, with its team continually looking for ways to build and maintain a best-in-class tech ecosystem.

As such, Boden turned to Peak to analyse its pricing structure, specifically selecting the company due to the speed of integration and its ability to go to market immediately given an integration with Snowflake.

Over a six-week period, Peak’s AI platform scrutinised Boden’s historic pricing and customer spending habits to pinpoint where the retailer could adjust to increase sales. Implemented alongside its planned sale moments - the brand uses markdown to clear seasonal lines through which it typically clears 10% of its stock - pricing recommendations resulted in margin gains and directly impacted profitability.

The intention is for Boden to adopt Peak’s AI platform more broadly as a key part of its integrated tech stack, optimising broader merchandising decisions as the landscape continues to shift for retailers.

“Boden has undergone significant modernisation over the last five years,” says Alexander Ives, Senior Director of Technology at Boden.

“Having modernised our core platforms we are now looking for opportunities where we can invest in providers that are quick to implement, low risk, and deliver high impact. Peak has proven to do exactly that, with its AI powered insights helping us during critical sales moments. It’s an excellent tool in our arsenal and one we’re already starting to use for future sales moments.”

“With economic hardship, global supply chain issues, and changing customer habits, retailers are having to tackle multiple challenges,” says Richard Potter, Peak CEO. “AI has a huge role to play in facilitating fast decision making at scale to alleviate these challenges. It’s what we help retailers to do day in day out: boost margins whilst delivering great deals for customers.”

2024 RTIH INNOVATION AWARDS

Peak was among the finalists at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last week’s gathering.