Sixty businesses join Polytag in call for UK government to allow for digital innovation in DRS legislation

Over 60 businesses have joined Polytag, a technology business specialising in sustainability initiatives, to call upon environment minister Mary Creagh to review Deposit Return Scheme (DRS) legislation.

An open letter calls for the removal of “return-to-retail" prescriptions, framing plans in an open way and offering modern, digital solutions that would mean consumers would be able to recycle their plastic bottles at home and still get their deposits back.

The UK is on the brink of implementing a DRS, a positive step toward a circular economy. But current DRS proposals lean toward a strictly “return-to-retail” model, where consumers would need to store plastic bottles and cans at home and then collect their deposits by using reverse vending machines (RVMs), which are usually only available at large retail locations.

In the open letter to the environment minister, Polytag calls upon the government to set the UK’s DRS up for success by allowing and encouraging at home digital scanning within the regulations, alongside the physical return of containers to shops. Polytag and Ocado Retail's world first trial back in 2023 saw over 20,000 rewards redeemed in 56 days.

Alice Rackley, CEO at Polytag, pictured above, says: “We are backing a digital future for the UK’s Deposit Return Scheme.”

“The introduction of a DRS is extremely welcome and will play a key part in the UK’s circular economy ambitions. However, without the flexibility for digital solutions, the scheme could make recycling harder, not easier, for consumers.”

“A digital option would allow consumers to reclaim deposits conveniently from home, relieving pressure on retailers. Through innovation and digital integration, the Government can implement a blended DRS that works for both businesses and consumers. We hope to be able to work with the government to improve environmental outcomes for all.”

Laura Fernandez, Senior Packaging and Sustainability Manager, Ocado Retail, says: “Ocado Retail and Polytag have already clearly demonstrated that shoppers have an appetite for a digital deposit return scheme; we fully support the need for a modern, flexible scheme that embraces digital innovation.”

“A digital option is a convenient and a necessary step toward creating a recycling system that really works. This approach would empower consumers, reduce operational strain on retailers, and accelerate progress toward the UK’s circular economy goals.”

Will Ghali, CEO, Ecosurety, says: “A successful Deposit Return Scheme needs to be future-proofed, and digital integration is key to achieving that.”

“By enabling consumers to scan and recycle from home, we can improve participation rates, reduce logistical challenges, and ensure the system delivers on its purpose: increasing the recycling rates of beverage containers. Polytag’s vision for a blended DRS is exactly what the UK needs to balance practicality with ambition.”

2024 RTIH INNOVATION AWARDS

Polytag was among the winners at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last night’s gathering.