Norway's Viking Outdoor Footwear embraces digital product passports requirement with Kezzler partnership

Kezzler, a provider of traceability solutions, has announced a collaboration with Viking Outdoor Footwear and Trimco Group to implement digital product passports (DPPs) for selected styles from Viking’s spring/summer 2025 collection. This marks the second joint project for Kezzler and Trimco Group since formalising their partnership in early October.

“The use of DPPs in our footwear and apparel lines is changing the way we see data management and the possibilities to communicate with our customers,” says Elin Carlsen, Head of Sustainability at Viking Outdoor Footwear.

“DPP places new expectations on data handling in our value chain, but it also opens up exciting opportunities for our repair and care strategy. Kezzler and Trimco Group bring end-to-end solutions that align perfectly with our DPP objectives.”

“Viking’s proactive approach to DPP and its commitment to sustainability is remarkable,” says Hans Petter Hübbert, Director of Strategic Initiatives at Kezzler. “We are proud to partner with Trimco Group once again to support Viking in creating a digital ID strategy that leverages DPP as a powerful tool for value chain transparency and customer engagement.”

2024 RTIH INNOVATION AWARDS

Sustainability was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last month’s gathering.