Mexican toy retailer Grupo Juguetron taps RELEX Solutions tech for demand forecasting and replenishment

Grupo Juguetron, a Mexican company with over 114 stores across 28 states, has selected RELEX Solutions to implement demand forecasting and replenishment capabilities.

The latter will service Juguetron’s distribution centre and stores, with the aim of driving greater efficiency in its supply chain and enabling better planning for promotions, events, and seasonal demand.

"We are committed to maintaining the tradition of bringing the magic of play to every home in Mexico. With the implementation of RELEX, we will not only optimise our supply chain but also ensure a more efficient and accurate experience to meet the needs of our customers," says Isaac Sánchez, CIO, Grupo Juguetron.

"We are excited to begin this partnership with Juguetron, leveraging our expertise in specialty retail to deliver a robust forecasting and replenishment system," says Carlos Victoria, Senior Vice President for the Americas at RELEX Solutions.

"With our advanced demand forecasting and replenishment system in place, they will not only enhance their operational efficiency but also ensure optimal stock levels and improved customer satisfaction. This collaboration underscores our commitment to providing tailored solutions that drive significant business benefits."

2024 RTIH INNOVATION AWARDS

Supply chain technology was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last month’s gathering.