Loyalty platform startup rediem announces $1.2 million pre-seed round headed up by Ivy Ventures

rediem, a loyalty software specialist, has announced a $1.2 million pre-seed round.

Led by Ivy Ventures, with participation from Entrepreneurs Roundtable Accelerator; Netcore CEO; Jebbit founders, and e-commerce investors, the capital supports onboarding a 500 company waitlist to rediem’s AI powered Software-as-a-Service customer engagement platform.

"I believe in the vision for transforming legacy, outdated rewards programmes,” says Scott Kraege, Partner at Ivy Ventures. "The early momentum is incredibly promising, and the strong adoption by enterprises further validates rediem’s thesis on the future of brand-customer relationships.”

“rediem meets a moment in which purpose driven brands are eager to demonstrate their core beliefs to customers versus merely communicating them,” says Sarah Ganzenmuller, Co-founder and CEO at remarked. “We’re inspired by the positive impact brands make when customers are mobilised beyond purchase.”

Led by two under 30 founders - Harvard graduate Regan Plekenpol and former consultant Sarah Ganzenmuller - rediem is currently invite only to allow for an onboarding process of no more than five customers per month.

2024 RTIH INNOVATION AWARDS

Customer engagement was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last month’s gathering.