Mytheresa enlists Obsess on launch of immersive shopping experience for Apple Vision Pro
Mytheresa, an e-commerce platform, is amongst the first luxury brands to have created an exclusive visionOS app for Apple Vision Pro, in collaboration with Obsess.
Users will be taken to an immersive digital luxury shopping experience to Capri (Italy) and Paris (France), whereby they can explore the perfect wardrobe from Mytheresa's curated selection through animated hyper-realistic environments, featuring brands such as Loewe, Valentino and Saint Laurent.
Using the capabilities of Apple Vision Pro, Mytheresa taps intuitive eye and hand movements to navigate the experience.
The plan is to continuously provide new edited collection launches and exclusive capsule collections.
Collections will be showcased in immersive carousels, amidst contextual environments with the aim of “transforming the traditional e-commerce product grid into an all-encompassing, emotional shopping experience”.
Mytheresa's top customers will also be able to experience a curated styling session with a personal shopper in the near future.
Michael Kliger, CEO at Mytheresa, says: "We firmly believe that selling luxury products needs emotions and unique experiences for customers. That is why we have become famous for creating true money-can't-buy physical experiences for our best customers.”
“With Apple Vision Pro we see the opportunity to create remarkable experiences that bring our users closer to Mytheresa. That is why we are keen and proud to lead the way with our Mytheresa app as one of the very first luxury brands on Apple Vision Pro."
Neha Singh, CEO and Founder at Obsess, says: "Mytheresa's Apple Vision Pro experience represents a pivotal evolutionary moment for the luxury market.”
“In partnership with Obsess, the brand has created a truly sensory shopping experience, in which luxury consumers immerse themselves in stunning, hyper realistic destinations that contextualise products for different occasions.”
“We are honoured to partner with Mytheresa on their first visionOS app, which reinvigorates the emotionally and grandeur of luxury shopping in a digital world."
2023 RTIH Innovation Awards
Obsess emerged victorious at the 2023 RTIH Innovation Awards, picking up the Virtual Store of the Year gong for its work with American Girl.
Our 2023 winners were revealed at a fantastic awards ceremony, which took place at the Barbican Centre in central London.
The event was held on Wednesday, 29th November, maintaining its popular evening format, with a drinks reception in the stunning Conservatory, followed by a Christmas themed three course meal, and awards ceremony in the Garden Room.
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