Focus on mental health as Nickelytics and Starship Technologies tie up launches at two US campuses

Nickelytics, a B2B AdTech startup, has announced a partnership with Starship Technologies, a provider of autonomous delivery services.

This involves an advertising campaign on two campuses where Starship operates, the University of Utah and UCLA.

Brands and advertisers will be able to connect directly with the student population, with the goal of expanding to all 50 campuses that Starship serves. The company operates at 80 global locations and has completed more than six million deliveries.

To pilot the partnership, Nickelytics and Starship are supporting the national “Love, Your Mind” campaign with a six-week deployment of autonomous delivery vehicles, beginning 25th March.

This was developed by Huntsman Mental Health Institute and the Ad Council with the aim of creating a society that is more open, accepting, and proactive when it comes to mental health. 

The campaign PSAs (public service advertisements) remind everyone to nurture their relationship with their mind, and direct to LoveYourMindToday.org for free mental health resources. 

"Our partnership with Starship Technologies marks a thrilling advance into the future of advertising," says Judah Longgrear, Co-founder and CEO at Nickelytics.

"This collaboration, especially with campaigns like 'Love, Your Mind', breaks the mold of traditional marketing. We're not just delivering ads - we're fostering meaningful connections and enhancing the student experience, particularly with such significant messages."

“We are excited to partner with Nickelytics on this important endeavour,” says Chris Neider, VP of Business Development at Starship Technologies.

"This collaboration is about creating meaningful interactions in the daily lives of students. The 'Love, Your Mind' campaign aligns perfectly with our mission to leverage cutting-edge technology for socially impactful initiatives.”

“By integrating our autonomous delivery services with Nickelytics' innovative advertising approach, we are setting a new standard for how technology can support mental health awareness and education in university communities.”

“We believe this partnership will open up new possibilities for how brands can connect with their audiences in deeply resonant and responsible ways.”

“As part of the University of Utah, we are proud to share the resources of our ‘Love, Your Mind’ campaign with our university community,” says Dr. William A. Smith, Professor, University of Utah College of Education and Huntsman Mental Health Institute.

“Whether we are students, faculty, or staff, our minds deserve our love and care, and this partnership will allow us to open up more conversations about mental health on campus and beyond.” 

“This partnership is the perfect example of how the Ad Council taps the power of advertising, media and technology to take on the most critical issues facing our country,” comments Laurie Keith, VP, Emerging Media & Technology at the Ad Council. 

“Through the innovative use of robotics, we’re supporting students’ mental health by reaching them where they are and sharing our message in a memorable and unmissable way.”