Asendia UK teams up with what3words to enhance online delivery experience across the Middle East

Asendia UK, a provider of cross-border mail and parcel delivery solutions, has announced a partnership with what3words, a location technology company.

The collaboration is pitched as another option to enhance delivery accuracy and efficiency with Asendia’s partner NAQEL Express for key markets in the Middle East, such as Saudia Arabia and the United Arab Emirates.

Retailers can integrate what3words' location technology into the checkout process, and this data will be transmitted via Asendia’s systems to ensure a precise delivery.    

By assigning every three metre square in the world a unique combination of three words, what3words aims to simplify the complex task of pinpointing delivery locations.

This technology ensures that deliveries are made accurately and efficiently, even in areas with ambiguous or non-existent addresses.

Marie Barrance, Sales Director at Asendia UK, says: "Joining forces with what3words will bring a new level of precision and efficiency to cross-border e-commerce in the Middle East.”

“By integrating its innovative location technology into our checkout process, we’re confident that we can provide our customers with a seamless and reliable delivery experience."

The partnership will also support the growth of e-commerce in the Middle East by enabling retailers to reach new markets with ease.

Quentin Hicks, Middle East Partnerships Director at what3words, comments: “what3words is fast becoming a standard in the Middle East's e-commerce ecosystem.”

“Recognising the benefits that what3words can bring to businesses and consumers alike, pioneering brands like Asendia UK are utilising the tech to make cross-border deliveries more efficient and reliable, and enhance the overall e-commerce experience in the region."