Home and leisure retailer The Range makes dropshipping move with new technology partner Virtualstock
The Range has chosen Virtualstock as its technology partner to enhance its capability to sell more products online through dropshipping.
The UK retailer struck a multimillion-pound deal to buy the 93 year-old Wilko brand in 2023. This included the wilko.com website which was already utilising the Virtualstock platform.
Now, both brands will tap the company’s cloud-based SaaS platform.
According to a press release: “This new collaboration empowers both retailers to attain more scalable, profitable growth through dropship. Utilising a one-to-many connection, the retailers can quickly and easily grow their online product range and categories with their trusted dropship suppliers.”
“Leveraging a comprehensive suite of modules, the platform enables both retailers to provide more choice to customers, facilitates smoother transactions and ensures an informed customer journey.”
It adds: “The rapid expansion and reopening of high street stores by The Range and Wilko demonstrate the importance of blending offline and online shopping for sustained retail success.”
“The innovative technology collaboration with Virtualstock further emphasises the strategic importance of embracing both retail channels.”
Ed Bradley, CEO and Founder at Virtualstock, says: “Providing customers with a broader range of choices online is a key factor in maintaining foot traffic to physical stores.”
“Forward thinking retailers, such as The Range, recognise the evolving role of bricks and mortar stores and are prepared to adapt their models to fuel growth in 2024 and beyond.”
“Through our partnership, The Range is ushering in a new era of success in a fast-changing digital market.”
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