New era of fan experiences: Zippin launches checkout-free stores at Southern Hemisphere's largest stadium
The Melbourne Cricket Club (MCC), manager of the Melbourne Cricket Ground (MCG), and hospitality provider, Delaware North, have partnered with Zippin to introduce frictionless shopping in the Southern Hemisphere’s largest stadium for the first time.
The first two MCG Express outlets have opened in the Ponsford Stand of the stadium, at the city end of the ground.
A food outlet is located on Level 2 just behind section 36 and s bar outlet is on Level 1 behind section 33. The Ponsford Stand’s main entry point is Gate 1.
Melbourne Cricket Club Chief Executive Officer Stuart Fox says: “The MCG has always been a place of innovation having been home to the first ever Test and One Day International cricket matches and where modern Australian Football took formation.”
“As custodians of the people’s ground, we are continuously looking for ways to improve experiences for patrons and through our partnership with Delaware North and Zippin we will deliver a quicker food and beverage service through the opening of MCG Express.”
“All patrons need to do is tap, shop and go – if you pick up an item and change your mind, just put it back and you won’t be charged. It’s a really cool concept we know patrons will enjoy using because it gets them back to their seat in no time to enjoy their favourite game or concert.”
Founded in the USA, the Zippin checkout-free technology is used across a number of stadiums including the Denver Broncos’ Empower Field at Mile High, Indianapolis Pacers’ Gainbridge Fieldhouse and the Las Vegas Raiders’ Allegiant Stadium.
Delaware North Australia and New Zealand Managing Director Gary Brown comments: “Delaware North has seen the benefits of deploying Zippin’s checkout-free technology in sports stadiums across the globe, and we’re thrilled to expand our partnership with Zippin and bring this innovative technology to Australia at the iconic MCG.”
“We look forward to working with Zippin and the MCC to provide patrons at the MCG with the opportunity to experience frictionless food and beverage service at MCG Express outlets.”
Patrons purchasing alcoholic beverages will be required to show their ID to a store attendant for age verification and open their can before leaving the outlet.
Zippin CEO and Co-founder Krishna Motukuri says: “We are thrilled to partner with visionary organisations like MCC and Delaware North to usher in a new era of fan experience.”
“Patrons at MCG can now experience Zippin’s frictionless and convenient shopping that gives them more time to enjoy the thrill of live events at this iconic venue, without waiting in lines.”
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