Asda draws on Apadmi mobile expertise as grocery giant looks to further strengthen its loyalty offering

Asda has partnered with Apadmi for a project involving it Rewards offering.

Asda Rewards is the supermarket giant’s loyalty app which came to market in 2022. This gives customers the opportunity to earn Asda Pounds into a Cashpot which they can spend at Asda either in-store or online.

The pair have already worked together alongside various delivery partners to launch the new Asda Rewards Baby Club, which gives a 10% cashpot across all baby items to all members who sign up from now until the end of June.

Apadmi’s App Store Optimisation specialists have been promoting the new initiative via in-App Events.

Asda’s Mark Baxter, Director at Asda Rewards, comments: “We’re excited to be collaborating with Apadmi to further strengthen our loyalty offering - we’re looking forward to drawing on their mobile expertise, especially in retail and loyalty.”

“We strive to save our customers money, and to offer the best value possible for families across the country, so by further investing in our Asda Rewards app, we can continue to do this for many years to come.”

Apadmi’s Client Services Director Keeley Lee comments: “We are thrilled to be partnering with Asda - with more than 18 million people shopping with the retail giant every week, there’s a huge opportunity to deliver real impact through technology.”

“Our collaboration is now underway and the Apadmi team is really excited to get stuck into the project and start unlocking more value for Asda and their customers.”