HYPERVSN 3D holographic tech powers immersive shopping experience at Nike’s House of Innovation

Nike has delivered an immersive shopping experience to shoppers with 3D holographic technology from HYPERVSN.

To coincide with the launch of its new Air Max Dn sneakers, the retailer has deployed a series of detailed 3D visuals at its House of Innovation store in Paris.

Every intricate detail of the sneaker is represented in holographic form across a series of individual stations. This allows attendees to inspect the Air Max Dn’s features for comfort and responsiveness.

"Nike has redefined the meaning of 'walking on Air' with the launch of the revolutionary Air Max Dn shoes at their House of Innovation in Paris. Showcased during Air Max Week 2024 through HYPERVSN's Hologram 360 Technology, this experience perfectly aligns with Nike's commitment to constant innovation and exceptional customer experiences,” says Amar A, industry expert and influencer.

“We’re delighted to have our German partner Satis&fy deliver holographic technology to a leading sports retailer at the cutting-edge of innovation. Immersive design is at the forefront of projects for fashion sector that fits seamlessly with Nike’s new tagline for the release of their new Air Max Dn shoes, ‘Feel the Unreal.” says Kiryl Chykeyuk, CEO at HYPERVSN.

This isn’t the first time that HYPERVSN, Satis&fy, and Nike have worked together.

In 2020, they installed 3D production animations in Nike’s London store as part of a dedicated 6-unit wall to encourage customer engagement and increased sales.