Walmart deepens relationship with retail giant’s Roblox community as it launches augmented reality experience

In April, we reported that Walmart was now able to sell physical goods directly to users inside Roblox.

Walmart Discovered users can have real-life items shipped directly to their doorsteps.

They are greeted with a new storefront showcasing virtual twins of select items sold at physical Walmart stores. The feature is gated specifically to users aged 13 or older in the United States only.

Walmart is now launching a Walmart Discovered AR experience, built in partnership with Sawhorse Productions and Metavertising.

In a LinkedIn post, Walmart Director of Brand Experiences and Strategic Partnerships Justin Breton, said: “It’s important for us to continue identifying new, innovative ways to deepen our relationship with our Roblox community.”

“That’s why, today, we’re launching the Walmart Discovered AR Experience, the first ever immersive AR experience that allows customers to step inside Walmart Discovered in the real-world.”

Customers can shop trending user generated content, discover indie experiences, and see the month’s free virtual item (with the purchase of a Roblox gift card from Walmart.

The featured UGC and experiences are made by and sourced from the retailer’s community on Roblox.

It has also partnered with Flaunt, a Roblox loyalty platform, to power monthly quests that connect the AR experience with the on-platform experience.

Breton said: “It introduces cross-platform gamification and provides our customers with an element of surprise and delight once a quest is complete.”

He concluded: “Customers can easily access the Walmart Discovered AR Experience on their mobile phones by scanning a QR code on the Roblox gift card display in stores nationwide, visiting a dedicated Roblox gift card landing page on Walmart.com, or joining our growing Discord server for early access to our monthly quest.”

Walmart deepens relationship with retail giant’s Roblox community as it launches augmented reality experience

Drone delivery

Walmart began trialing drone delivery in 2021 and has completed over 30,000 deliveries to date.

Earlier this year, working with Wing, it announced the largest drone delivery expansion of any US retailer, bringing this to up to 75% of the Dallas Fort Worth (DFW) population.

As a next step, Walmart is focused on bringing the experience directly to its app.

Starting later this month, customers in DFW will begin to be notified of the new ordering capability through the app if they are eligible for drone delivery based on the address associated with their account.  

The integration will be done in phases as more drone delivery sites launch and drone providers receive additional regulatory approvals to fly more goods across greater distances.  

Wing, CEO Adam Woodworth, says: “Our goal is to make drone delivery completely seamless for our partners and their customers.”

“When Wing delivery is available within the Walmart app later this month, customers will have a wider selection and a better shopping experience than ever before. This is a major step toward making drone delivery a part of everyday life.”

List of Walmart stores where Wing drone delivery is now available: