Impact Analytics adds to leadership team as “use of artificial intelligence in retail hits an inflection point”

Impact Analytics, a specialist in AI powered planning, merchandising and pricing solutions for the retail, grocery, manufacturing and CPG industries, has announced additions to its leadership team.

The company has appointed Maggie Williams Dryden as Vice President and Global Head of Marketing and created three other new business development positions that, it says, “reflect its commitment to accelerating strategic global growth as the use of AI in retail hits an inflection point”.

“These new roles position us to rapidly accelerate our global growth as the retail industry looks at AI to optimise forecasting, planning, supply chain operations, and pricing strategy,” says Prashant Agrawal, CEO at Impact Analytics.

“We have always been deeply committed to supporting women in leadership roles and we are thrilled to welcome Maggie, Michaela, Rebecca and Maria to our team. I have the utmost confidence in their ability to help drive our business to the next level.”

The new hires are:

Maggie Williams Dryden is the new Vice President and Global Head of Marketing where she will oversee the brand, growth and go-to-market strategy.

Williams Dryden specialises in digital orchestration, brand storytelling and accelerating scale for enterprise software organisations in IoT and supply chain technology. Her experience includes marketing and sales roles with The Ritz-Carlton, Mojix, e2open and Manhattan Associates, among others.

Michaela Walker come onboard as Senior Director, Global Business Development. She previously served as a business development leader at Kinaxis, Logility and JDA Software, among others.

Rebecca Goldberg joins as Director, North America Business Development, from Sourcing Journal. Her prior experience includes serving as Director of Client Success for Inturn as well as holding merchandising roles at companies including Tapestry, Victoria’s Secret and The Gap.

Maria Brenes takes on the role Director of Partnerships to lead the Trusted Partner Programme.

Her experience in the technology industry lies in launching partner programs at high growth startups. At Secureframe and Darktrace, she played key roles in driving new revenue growth and expanding market presence through partnerships.