Reward announces two director appointments as company enhances its products and services to retailers

Reward, which specialises in customer engagement and commerce media, has announced two director appointments in its retail division.

David Wightman has been appointed to Retail Director of Partnerships and Sales.

He has over two decades of international experience in senior commercial roles, specialising in global sales, revenue growth and operational leadership.

Formerly COO at GIG Retail, where he led the Retail Media division of Asda, he has also held prominent positions at GroupM, South China Morning Post, GiveMeSport, and Mirror Group Newspapers.

Also stepping into the role of Retail Director of Partnerships and Sales is Josh Sullivan.

Since joining as Head of Business Development in 2022, he has been instrumental in forging new retail partnerships with industry giants like British Gas, Sainsburys, Boots, Asda, John Lewis, and Sports Direct.

Prior to Reward, he honed his expertise in retail media as Sales Director at Skai, an omnichannel marketing platform.

The appointments come as Reward looks to enhance its products and services to retailers.

Capitalising on the opportunity within the commerce media space, the business has introduced a suite of consumer insights products to support retail marketing executives in driving incremental sales and growing customer value.

Sam Sprekos, Managing Director UK at Reward, comments; “Our goal is to empower retailers to make informed decisions about how and where to engage with their customers.”

“By combining transactional insights with rich contextual data, we’re equipping retail marketing executives with insight tools to understand, predict and influence consumer behaviour.”

“With Josh and David at the helm, we’re well positioned to capitalise on the opportunity within the Commerce Media space, driving growth and delivering value for all stakeholders.”

Sullivan says; “Over the last two years we’ve witnessed a fierce demand for our retail products and services from some of the biggest names in commerce, leading to significant new business growth.”

“Our enhanced retail proposition is set to unlock further revenue opportunities within the Commerce Media space, and armed with our insights, I’m excited to continue delivering exceptional service to our existing customers while expanding our partner network.”

Wightman says: “Joining Reward at this pivotal moment is an exciting opportunity.”

“With our enhanced leadership team and a diverse, innovative product suite, we are uniquely positioned to redefine how retailers engage with their customers globally. I’m looking forward to driving this transformation and contributing to Reward’s continued success.”

2024 RTIH INNOVATION AWARDS

Customer engagement is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.