Antigua Apparel taps PTC FlexPLM solution to centralise data and boost product development process

Antigua Apparel has selected PTC’s product lifecycle management solution, FlexPLM, to manage its product development process for its golf and sports licensed apparel business.

Antigua will tap FlexPLM to equip its design, development, and quality teams with a platform that centralises data, streamlines product development, and enhances daily efficiency and collaboration.

Additionally, FlexPLM will play a key role in managing the development and collections for Antigua’s sports licensed division, which includes a diverse portfolio of licenses such as NFL, MLB, NBA, NHL, MLS, NWSL, US Soccer, top international soccer teams, MiLB, WNBA, NBA G-League, PBR Teams, NASCAR, and over 400 colleges and universities. 

"As our business evolves and grows, we've realised that our current processes are too manual, with data scattered across spreadsheets, emails, and multiple databases, leading to inefficiencies and duplication," says Reid Harper, Director of Product Development/Design/Tech Design at Antigua.

"That's why we're excited to partner with PTC to implement a best-in-class, end-to-end PLM solution. This will centralise our critical data, improve decision-making, and revolutionise our product development process." 

Antigua says that it conducted a thorough global evaluation of the retail PLM market. Factors such as multi-category management capabilities, industry experience and scalability were crucial in its decision-making process.

"We're excited to welcome Antigua to our elite FlexPLM community," says Kyle Marden, Vice President, Retail Business Unit, PTC.

"We look forward to partnering with Antigua to drive their next phase of growth, supporting both their golf product development and sports licensing initiatives. Our goal is to equip their teams with the most advanced tools to fuel innovation and success." 

2024 RTIH INNOVATION AWARDS

PLM solutions are a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.