Online fashion retailer Answear taps Oracle AI powered solutions to support global growth

Fashion e-commerce retailer Answear.com has rolled out Oracle Retail Merchandise Financial Planning and Oracle Retail AI Foundation.

With the automated platform, it says it will now have the tools and intelligence to better manage the complexities of its multi-brand, multi-country operations, adjust to the diverse fashion trends across markets, and support its international expansion.

Answear.com operates in 12 European markets with over 200,000 selected products and limited collections from over 700 high end global brands.

“Our rapid expansion into international markets, coupled with a growing assortment of brands and product groups, demanded a more sophisticated planning solution,” says Magdalena Dąbrowska, Board Member, Answear.com.

“Oracle’s Retail Cloud solutions provide the flexibility and scalability we need to optimise our planning processes, react quickly to customer trends, and ultimately deliver a better product offering to our customers.”

The implementation was led by Oracle Retail partner Spyrosoft.

“With Oracle’s cloud-based retail platform and AI foundation, Answear.com can strengthen its move from product centric to customer focused planning,” says Alex Alt, Executive Vice President and General Manager, Oracle Consumer Industries.

“This transformation can help drive more profitable inventory investments that foster customer affinity, while reducing costly markdown and overstock challenges.”

RTIH AI in Retail Awards

RTIH proudly presents the first edition of its AI in Retail Awards, sponsored by 3D Cloud and EdTech Innovation Hub.

This is now open for entries. Deadline for submissions is Friday, 5th December. It’s free to enter and you can do so across multiple categories.

Check out categories and entry forms here.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.