Consumer electronics retailer MediaMarktSaturn taps One Tech Group retail media platform

MediaMarktSaturn is leveraging One Tech Group technology to power its in-store retail media operations.

Through integration with the Supply-Side Platform (SSP1), MediaMarktSaturn’s in-store retail media inventory will be available for programmatic booking. The tie up will begin with a phased roll-out across key European markets.

Using One Tech Group’s platform, it will be possible to manage campaigns centrally via Adserver. At the same time, inventory can be marketed and booked programmatically via the integrated SSP1. The implementation will be carried out in collaboration with XPlace, MediaMarktSaturn’s in-house content management system.

Those involved say that advertisers will gain access to one of Europe’s most far reaching retail media networks and can deliver their campaigns precisely at the Point of Sale.

The first phase will include Germany and Spain, followed by Turkey and other European countries. Roll-out in Germany and Spain is expected to be completed by the end of the year. In a later expansion phase, the data interface and API (DMP1) will allow activation of first- and third-party data.

“Through our partnership with One Tech Group, we are taking a decisive step in our retail media strategy,” says Boris Prondzinski, Managing Director at MediaMarktSaturn. “We deliberately chose One Tech Group as the provider of the leading platform for in-store retail media.”

“Their deep expertise in retail media and high technical standards convinced us. Whether awareness or performance campaigns, we now offer a scalable solution that meets the growing demands in retail media.”

Daniel Siegmund, Founder and Managing Director of One Tech Group, added: “Our cooperation with MediaMarktSaturn, Europe’s market leader in consumer electronics, marks another important milestone for in-store retail media.”

“MediaMarktSaturn offers a highly attractive and versatile retail media inventory with enormous potential – for both endemic and non-endemic advertisers. Managing campaigns programmatically or via direct booking through a centralised platform brings transparency, scalability and data-driven audience engagement at the Point of Sale.”

2025 RTIH INNOVATION AWARDS

Retail media will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced last week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.