Levi Strauss & Co. develops agentic AI platform and launches new store and e-commerce tools

Levi Strauss & Co., in partnership with Microsoft, has announced the development of an integrated agentic AI orchestration platform built around a single “super agent” to simplify and automate task driven work throughout the organisation.

Developed for LS&Co.’s corporate employees, the super agent is built on an agentic framework embedded within Microsoft Teams and powered by Azure.

It integrates several AI powered sub-agents deployed across IT, human resources, operations and more. It will act as an intelligent intermediary, drawing on the strengths of each specialised agent with the aim of delivering better support, insights and automation throughout the business, making complex and repetitive work more efficient and accessible.

The super agent is currently being built and tested and will be rolled out in early 2026, with expansion to global offices throughout the year.

“AI represents a tremendous opportunity for us and is a key unlock as we rewire how we work - from our stores to our corporate offices,” says Michelle Gass, President & CEO, Levi Strauss & Co.

“As we roll-out these tools in 2026, our teams will gain faster access to information and insights that help them work more efficiently and ultimately serve our fans better across every channel, every day. The new capabilities we are developing, along with the partnerships we’ve established, will accelerate our journey to become a $10 billion retailer and set new benchmarks for best-in-class agility, operational excellence and innovation in global retail.”

“Expanding the impact of AI to different roles and building custom agentic solutions are core to being a frontier firm,” says Nick Parker, Microsoft Chief Business Offer and President of Worldwide Sales and Solutions.

“We’re proud to work with Levi’s as they integrate AI across their business in ways that elevate both the consumer and employee experience. Their commitment to purposeful innovation is redefining retail excellence.”

“AI allows us to rethink how we work and reimagine how we engage with our fans,” says Jason Gowans, Chief Digital and Technology Officer at LS&Co. “From personalised experiences to automated workflows, we’re embedding AI throughout the organisation to create a more responsive, efficient business. We’re building a foundation that will help us innovate faster and shape the next chapter of retail in an AI driven world.”

In addition, LS&Co. has launched Outfitting, a personalised styling feature on its mobile app. The company is also rolling out STITCH, an AI assistant for store employees, to 60 US locations following a pilot programme.

RTIH AI in Retail Awards

RTIH proudly presents the first edition of its AI in Retail Awards, sponsored by 3D Cloud and EdTech Innovation Hub.

This is now open for entries. Deadline for submissions is Friday, 5th December. It’s free to enter and you can do so across multiple categories.

Check out categories and entry forms here.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.