Yoti launches Verified Calls solution in bid to combat cyberattacks and deepfake threats in retail space
Yoti has launched Verified Calls, an identity verification solution to protect help desks, support teams and retail executives from impersonation and fraud during video calls.
The solution arrives as Yoti data shows an increase in injection attacks - from a daily average of 1,000 in February 2024 to over 6,000 attacks in January 2025. These types of attacks target remote verification services by manipulating the verification process by replacing the live camera feed with pre-recorded or synthetic images or videos.
“Retailers are under siege from sophisticated fraud operations,” says Robin Tombs, CEO at Yoti. “Whether it’s impersonating staff to gain system access or deepfake driven scams, it’s critical to ensure only authorised attendees are able to access video calls.”
Verified Calls gives retailers the ability to verify employees, suppliers or partners before and during video sessions. It can be used for an identity check before attendees join the call, or used repeatedly for video identity checks, for example during shift work or random spot checks.
Tombs concludes: “This new security layer is essential as retailers modernise operations, manage remote teams, and collaborate across digital platforms. It’s all about safeguarding your business from increasingly sophisticated fraud and cyber attacks - from a privacy perspective, brand image and critically, preventing potentially significant financial losses.”
2025 RTIH INNOVATION AWARDS
Cyber security was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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