Puma partners with Logistics Reply to enhance logistics operations through use of AI technology

Logistics Reply has ramped up its collaboration with Puma to include the integration of GaliLEA, an AI powered assistant built on the LEA Reply platform.

This follows the roll-out of the LEA Reply warehouse management system (WMS) across four key distribution centres in Austria, South Africa, and India between 2022 and 2024.

GaliLEA improves interaction with WMS systems using natural language, both written and spoken. Built as a modular, microservices-based multi-agent system, it leverages generative AI and features a central orchestrator, the Agent Space, which coordinates various intelligent agents for automated technical support and AI powered data retrieval.

Warehouse managers and logistics operators can communicate with GaliLEA to access information about WMS operations or resolve operational challenges. The assistant provides instant solutions for technical issues by referencing past tickets or helps users create pre-filled support requests when needed.

It also enables access to specific data, such as shipping order status, and allows users to generate personalised dashboards for easy information visualisation.

“With Reply as one of our global partners, we are pleased to collaborate in their pioneering use of AI agents for warehouse systems. We always aim to be innovative and efficient, and with GaliLEA we are experiencing firsthand how AI accelerates warehouse operations, supporting training in multiple languages, enabling rapid queries in natural language, and instantly generating dashboards via simple text or voice commands,” says Thomas Liske, Vice President Logistics at Puma.

“Supply chains are entering a new era - defined by intelligence, adaptability, and autonomy. At the forefront of this transformation is agentic AI: a new class of intelligent agents that can perceive, reason, and act independently,” says Enrico Nebuloni, Executive Partner at Reply.

“Together with PUMA, we’re proud to lead this shift, leveraging GaliLEA to enhance the LEA Reply WMS experience by reducing operational complexity and delivering intelligent decision support. We’re redefining warehouse usability, making operations more intuitive, powerful, and ready for the future.”

 RTIH AI in Retail Awards

RTIH proudly presents the first edition of its AI in Retail Awards, sponsored by 3D Cloud and EdTech Innovation Hub.

This is now open for entries. Deadline for submissions is Friday, 5th December. It’s free to enter and you can do so across multiple categories.

Check out categories and entry forms here.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.