E-commerce platform Rakuten France chooses Mirakl Ads solution to power its retail media strategy

Rakuten France has chosen Mirakl Ads, Mirakl’s retail media solution, to integrate into its digital ecosystem and power its digital advertising strategy.

It is now leveraging the AI powered technology of Mirakl Ads, having managed retail media in-house since 2013.

"Retail media has been part of Rakuten’s DNA since the beginning," says Matthieu Denime, Sales Director at Rakuten France. "Shifting to Mirakl Ads equips us with the tools necessary to keep on effectively engaging our sellers, advertisers and clients to drive business growth." 

The collaboration kicked off with a proof of concept from July 2024 to October 2024, showcasing Mirakl Ads' performance with +83% higher ad response rates, +60% in ad inventory fill rates, +53% stronger monetisation performance, and +25% more relevant impressions.

Octavie Gosselin, VP of Mirakl Ads, says: "The objective of Mirakl Ads is to offer retailers a sustainable growth lever, which we continue to demonstrate with Rakuten. Our partnership underscores the robustness of Mirakl Ads both as a standalone solution and a dedicated tool within the Mirakl suite. Our teams are proud to support one of the largest e-retailers in France.”

2025 RTIH INNOVATION AWARDS

Retail media will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.