Temu tackles online shoppers' banner blindness as e-commerce giant deploys new technology from Google

Temu is integrating new technology from Google that enables e-commerce sites and others to dim the area around on-screen dialogues, so that shoppers don’t miss them.   

It says that its adoption of the technology is already helping to offset shoppers’ “banner blindness” - aka the phenomenon by which as much as 86% of internet users tend to overlook popups or dialogues, even if they’re from the site they’re engaging with.

Google reports that, using its new feature, Temu has reduced invalid screen touches by about 5%. For Temu, whose dialogues work to progress shoppers toward checkout, track products from their favourite stores and select their region, this will minimise accidental dismissals and equate to more completed purchases.

Temu has implemented the feature into its desktop experience, as well as its Android app. Part of Jetpack WindowManager 1.4, developers can choose to dim only the dialogue container or the entire task window, with the aim of creating a more seamless and cohesive interface.

Temu was recently selected as an Editors’ Choice app on the Google Play Store.

2025 RTIH INNOVATION AWARDS

Online retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.