US retailer K-VA-T Food Stores deploys SymphonyAI CINDE Connected Retail Platform for data driven journey

SymphonyAI, a specialist in predictive and generative enterprise AI SaaS products, reports that K-VA-T has implemented its CINDE Connected Retail Platform as it looks to deepen customer insights across all key business functions, including supply chain, merchandising, shelf planning, assortment, and promotion optimisation.

With SymphonyAI software, K-VA-T, which operates 158 retail outlets throughout Kentucky, Virginia, Tennessee, Georgia, and Alabama, closely tracks its most loyal shoppers to increase satisfaction and engagement.

As it continues to expand its market presence with new store openings, CINDE Connected Retail provides AI driven shelf planning that helps to attract and retain shoppers in the new locations. Across the company’s operations, the marketing team relies extensively on SymphonyAI software to create marketing campaigns that best engage shoppers.

For category managers, K-VA-T uses CINDE Connected Retail shopper insights dashboards across categories in weekly business review meetings. In vendor meetings and category planning, K-VA-T and their suppliers collaborate using CINDE Connected Retail to identify key business drivers within each category and create optimal promotions designed to deepen shopper engagement and achieve category goals.

K-VA-T is also integrating CINDE Connected Retail into strategic category reviews to make data driven decisions on assortment strategies. In collaborating with CPGs, K-VA-T and suppliers can use CINDE Connected Retail as a single source of truth.

“We are pleased to continually deepen our strong, strategic partnership with SymphonyAI as we progress in our data driven AI journey,” says Dan Glei, EVP of merchandising and marketing at K-VA-T.

“SymphonyAI focuses explicitly on aligning with us across all our business processes to achieve our strategic performance goals and be a strong business ally. CINDE Connected Retail provides our category management, marketing, and vendor teams the shopper data driven insights they need to meet business goals and give shoppers the selection and offers they value most.”

"We are proud to lead the market with AI driven retail insights. K-VA-T’s embrace of the CINDE Connected Retail platform shows how innovative retailers can use sophisticated capabilities for speed to insights that meet shopper and business priorities,” says Manish Choudhary, President of the SymphonyAI retail-CPG division. “We continue to invest aggressively in predictive, generative, and agentic AI to revolutionise retail for innovators like K-VA-T.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 3rd July.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 23rd May: Award entry deadline 

Tuesday, 27th May: 2025 finalists revealed

Wednesday, 28th May - Friday, 13th June: Judging days

Thursday, 3rd July: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.