Kenvue holds ribbon cutting ceremony for new HQ featuring Insights Lab and Virtual Experience Room

Kenvue, the company behind brands such as Neutrogena, Listerine, Aveeno, and Tylenol, has held a ribbon cutting ceremony for its new 290,000 sq. ft. global headquarters in Summit, New Jersey.

The firm, which marked the start of construction of its 100,000 sq. ft. Science and Innovation Lab at a ceremony last year, has officially moved its headquarters from Skillman to Summit, New Jersey.

An Insights Lab, a high tech, multi-room experience, is designed to transform how Kenvue develops, tests, and showcases its products.

A Virtual Experience Room immerses users in a 270-degree digital retail environment, allowing real-time feedback on in-store execution. A Sensory Lab enables rapid prototyping and consumer testing, ensuring products meet evolving consumer needs. A Design Lab brings human centered design to life through advanced 3D and 2D modeling.

The new headquarters also provides the company with proximity to talent across major areas, such as life science, data, technology, and marketing.

“There is no better place to unlock the full potential of our iconic brands than in the state many of our brands have proudly called home for more than 135 years,” says Thibaut Mongon, Chief Executive Officer, Kenvue.

“Our thoughtfully designed campus, brings together our iconic brands and our people under one roof, allowing us to innovate, drive growth and realise the extraordinary power of everyday care for more people in New Jersey and around the world.”

“I am thrilled to welcome Kenvue as they establish their home in Summit, cementing the company’s commitment to building the future of consumer health right here in the Garden State,” says New Jersey Governor Phil Murphy. “This new headquarters exemplifies my administration’s commitment to making New Jersey a destination for world class companies that are driving innovation.”

2025 RTIH INNOVATION AWARDS

Immersive experiences will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.