Flying Tiger Copenhagen preps parcel locker expansion after retailer increases online conversions

Flying Tiger Copenhagen says that it has boosted online conversion rates by 20% after integrating nShift's Checkout solution to enhance its delivery offer for customers.  

The Danish retailer and nShift have a long standing relationship. This has focused on providing improved access to parcel lockers for pick up/drop off deliveries (PUDO), which are rapidly increasing in popularity across the Flying Tiger Copenhagen customer base.

PUDO represents the preferred delivery method for 70% of Flying Tiger’s Nordic customer base. With nShift, it intends to expand its PUDO capacity to cater for rising demand elsewhere in Europe. It is launching the service in Italy later this year as well as expanding the option in the UK, France and Germany.

"We’re seeing growing interest in out of home - and particularly PUDO - deliveries.  Customers often see them as more convenient than doorstep deliveries: they can collect them at a time that suits them, safe in the knowledge they’ll be kept safe," says Sander van Enschot, Head of Digital Operations, Flying Tiger Copenhagen.

“The inability for our shoppers to select their preferred PUDO point at the checkout was a big issue in delivering a positive customer experience. Most of the time, what was automatically selected for them was neither convenient nor their preferred choice.”

Gary Carlile, Executive VP of Customer Growth at nShift, says: “Retailers often treat deliveries as an afterthought, but for customers, they’re crucial. It's imperative that retailers provide choice and convenience options at checkout. Our collaboration with Flying Tiger Copenhagen shows how adding PUDO choices directly impacts conversion rates and business growth."

2025 RTIH INNOVATION AWARDS

Online delivery will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.