Ritter Sport notches up a first as it expands UK presence with digital in-store activation in Tesco stores

Ritter Sport has unveiled its first ever digital in-store activation across Tesco stores nationwide. Running until 22nd April, the initiative features POP digital screen displays in 155 locations.

This supports an ongoing Tesco Clubcard promotion across Ritter Sport’s full UK range, including its top performing Pistachio variant. This off feature display is secondary to the main fixture, showcasing six key SKUs, spanning core variety promotions and dedicated nut focused offerings.

Among the highlighted flavours are Marzipan, Milk Whole and Dark Whole Hazelnut, and Rum Raisin.

Benedict Daniels, Managing Director at Ritter Sport UK, says: “This is another milestone moment for us in the UK. Our first nationwide in-store activation with Tesco allows us to better engage with shoppers at the point of purchase, and we’re eager to analyse the impact to inform future retail strategies. With dunnhumby data showing that 67% of our sales are incremental to the category, we’re excited to introduce even more consumers to the square and watch their love affair begin.”

2025 RTIH INNOVATION AWARDS

Physical stores will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in April, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.