Glance AI looks to move online shopping beyond search to inspiration led discovery experience

Glance, a consumer technology company backed by Google, Jio Platforms, and Mithril Capital, and an unconsolidated subsidiary of InMobi, has unveiled Glance AI, an AI native commerce platform.

The aim here is to move online shopping beyond search to an inspiration led discovery experience.

Glance says that it is focused on the emergence of the ‘AI consumer’, one who doesn't wait to browse, but expects the technology to understand them, imagine for them, and spark desire even before they know what they want.   

The standalone app launches today worldwide on both Google Play Store and Apple App Store, with deeper integrations rolling out to Android handset makers and telecom operators. While the initial model is trained on fashion, plans are afoot to extend the same experience to categories such as beauty, accessories, and travel later this year.

Unlike conventional e-commerce stores that display multiple products to browse or search for, Glance AI lets users discover their AI curated stylised looks.

They need to take a selfie or upload an image, with each experience generated in real-time with an AI native commerce engine using diffusion models, personalisation engines, and a live commerce layer that maps each user’s unique AI look to real, shoppable products from curated brands across the globe. Users can explore looks and products tailored to their preferences and complete purchases from 400+ global brands, and also retain control over their data.  

Naveen Tewari, Founder and CEO at InMobi and Glance, says: “The internet is being rewritten from curated feeds to AI generated realities. We’re proud to lead this transformation with our most advanced AI native commerce platform yet.”

“Glance AI reimagines how billions of consumers worldwide will discover, visualise and shop, replacing intent with inspiration and search with intelligent, autonomous agents. Embedded across phones, TVs and brand stores, it marks a paradigm shift in commerce. It is one of the most ambitious technological efforts in our journey and a bold step toward shaping the future of AI-driven consumer experiences.”   

Glance AI has integrated its proprietary models with platforms including Google Gemini and Imagen on Vertex AI. Users can explore looks, save or share them, set them as wallpapers, and visualise themselves in unique looks and collections driven by global trends and occasions.   

According to Glance, early results from US trials signal strong consumer engagement for inspiration led shopping. Over the course of a few weeks, the platform has attracted more than  1.5 million active users, half of whom return weekly after trying the experience. Users have generated over 40 million style requests, 50% download or share their personalised styles, while 40% tap through to begin a shopping journey.

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.