Ecomtent Shopify and OpenAI integration helps firms get product listings featured in ChatGBP Shopping

Ecomtent, a startup focused on helping sellers and retailers with AI powered search that was founded by former Amazon executive Max Sinclair, has launched a Shopify and OpenAI integration.

This enables companies to get their product listings featured in ChatGPT Shopping. Further details here.

Profund transformations

Late last year, Ecomtent secured $1.4 million in funding. The round was led by MaRS IAF, and included Twinpath, Techstars x eBay Ventures, and C-suite angels from retailers and the tech industry.

Founded in 2022 by Sinclair, and Timur Luguev, a PhD and Postdoctoral Researcher in machine learning, the firm's platform generates visual and written content optimised for AI powered search, such as Amazon’s RUFUS.

"The way people shop online is undergoing a profound transformation," says Sinclair. "And therefore also how sellers and retailers optimise for discoverability and conversion is changing. Longtail keyword matching is dead. The future lies in aligning with customer intent, across both written and visual assets."

Ecomtent says it has been piloting with major retailers generating annual revenues of $11 billion and $14 billion. It has become established as a go to solution for the Amazon seller community, enabling them to produce high quality lifestyle images, infographics, A+ content, and optimised copy at scale.

Its patented technology also enables conversion rates on product listings by up to 30%, it claims.

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.