Jisp Scan and Win Video feature turns screens into shoppable, rewardable brand moments
Jisp has announced the launch of Scan & Win Video, a new feature that allows shoppers to scan moving video content - from TV ads and digital signage to cinema screens and social videos - to unlock real-time rewards and enter instant win competitions.
This enables FMCG brands to bridge the gap between ad spend and shopper conversion with measurable, gamified experiences that drive footfall, product trial, and long-term loyalty.
“In a world where attention is the new currency, brands need more than awareness - they need action,” says Alex Rimmer, Director of Marketing & Communications at Jisp (pictured below). “Scan & Win Video is our answer to that challenge. It brings campaigns to life, turning brand storytelling into immediate shopper engagement.”
📈In June, Jisp powered stores have set a new benchmark in UK retail, proving that innovation & customer focus can drive success even in tough times:
— Jisp (@jispapp) August 9, 2024
✨ Footfall: 17.13% YoY
💡 Loyalty: 26.34% YoY
Read the full blog below! https://t.co/BkcUPI0fgf#RetailInnovation #JispSuccess pic.twitter.com/obN2FQUAwj
Consumers open the Jisp app and scan a video as it plays - whether it’s on a TV, digital display, in-store monitor, or even a mobile feed. Upon scanning, they are instantly rewarded with entry into a prize draw, instant win notifications and brand funded promotions or product discounts.
Jisp’s Scan & Win Video builds on the company’s Scan & Save offering, which delivers instant, brand funded discounts in local convenience stores. The aim is to open new possibilities for seasonal campaigns, sports sponsorship activations, cinema launches, and more.
“Imagine watching a football match or a film trailer, scanning a screen with your phone, and winning a discount on a related product in your local shop,” adds Rimmer. “It’s part gaming, part sampling - and fully measurable ROI.”
2025 RTIH INNOVATION AWARDS
Shopper engagement will be a key focus area at the 2025 RTIH Innovation Awards.
The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.
Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”
He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”
“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”
Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.
For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.
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