In-store audio retail media firm QSIC boosts leadership team with David Haase and Artem Lavrinovich hires

QSIC, an in-store audio retail media specialist, reports that former Epsilon Retail Media CEO of the Americas David Haase has been named its new President of US Operations, and former CoolerX and Dunnhumby data science expert Artem Lavrinovich (pictured below) has been appointed as its first Chief Data and AI Officer.

“Retail media continues to outperform, and in-store is the next major growth opportunity for the channel,” says Matt Elsley, Co-founder and CEO at QSIC. “We have ambitious plans to expand into new markets and introduce new tech, and bringing on leaders like David and Artem helps us scale with people who have built successful retail media businesses before. Their experience will be essential as we push the boundaries of what in-store technology can do and accelerate innovation to deliver even better results for our partners.”

“In-store is the next frontier of retail media, and QSIC is one of the few companies getting it right,” says Haase. “They’ve built real momentum, and I’m excited to join the team at a critical time to help take that to the next level.”

“QSIC is tackling two of in-store retail media’s biggest pain points - measurability and friction - while simultaneously elevating the shopper experience through audio,” says Lavrinovich. “Audio has tremendous potential for in-store retail media that is still largely untapped, and when you pair it with AI, the impact goes next level. Retailers can create more engaging, personalised and helpful interactions. The opportunity to join a team at the forefront of innovation drew me here, and we’re just getting started with what’s possible.”

As part of QSIC’s global expansion strategy, Lachlan Gow, the current President overseeing operations in North America, will transition to lead the company’s growth across EMEA.

2025 RTIH INNOVATION AWARDS

In-store retail media will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.