Audio-visual retailer Peter Tyson completes omnichannel revamp in partnership with Visualsoft

Peter Tyson reports a 53% year-on-year revenue uplift after an omnichannel revamp with e-commerce partner Visualsoft. What began as a simple affiliate migration grew into a wide ranging transformation across paid search, SEO, email, social and CRO – with the following results:

• 53% uplift in total revenue

• 125% increase in paid search revenue

• Klaviyo attributed revenue up from 20% to 26% in just two quarters 

The family run business, which was founded in 1966, wanted to bring the same service it’s known for in-store into the online world.

This started with a streamlined migration of its affiliate programme from AWIN to Partnerize - a move that brought greater efficiency, more control, and clearer insights into spend and performance.

Rob Woolley, Commercial Director at Peter Tyson, says: “Partnering with Visualsoft as our sole digital marketing agency has significantly boosted our marketing efforts and supported our growth targets. Their expert teams, regular touchpoints, and dedicated account managers provide valuable insights and recommendations, making them feel like an extension of our in-house team rather than an external agency.”

In May 2024, CRO activity launched to improve onsite journeys and reduce friction. By September, a Movie Night Magic campaign tapped into the rising trend for home cinema, using targeted content and smart search optimisation to drive visibility. The result was a 165% spike in traffic to categories like TVs and projectors.

In October, a new website and refreshed visual identity went live, timed ahead of the Q4 peak. To support the launch, email automation flows were introduced via Klaviyo, tailored to individual customer behaviour and designed to support retention and lifetime value. Klaviyo attributed revenue rose from 20.04% in Q2 to 26% by Q4.

It was also the moment that the brand introduced Sounds Like Home, part of the wider This Is Home storytelling series which is a campaign that aimed to position Peter Tyson not just as a retailer, but a long-term partner in the home experience.

Chris Fletcher, CEO at Visualsoft, comments: “The work with Peter Tyson shows what’s possible when strategy and execution are in sync. By putting the customer journey at the centre and investing in the channels that matter, we’ve seen strong performance across the board. But more importantly, we’ve helped build a brand experience that reflects the quality and expertise Peter Tyson is known for.”

2025 RTIH INNOVATION AWARDS

Digital retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.