BEONDTV taps IRCODE tech to launch interactive TV experience with real-time attribution and QR free scanning

IRCODE, a technology platform transforming content into scannable, interactive media, has announced a partnership with BEONDTV, a digital and broadcast network known for lifestyle, travel, and talk programming.

The integration debuts what is pitched as a first of its kind interactive television experience, giving audiences the ability to engage directly with what they see on screen, instantly and without QR codes, by using the IRCODE app on their smartphone.

Built on IRCODE’s EXACT Match technology, it activates a new programmable layer across BEONDTV’s content and advertiser assets, enabling instant discovery, data driven engagement, and precise attribution for every frame. From studio interviews to travel features and advertisements, every moment becomes scannable and measurable, without altering the production or requiring any change in viewer behaviour.

“Interactive TV is no longer theoretical,” says Matty Beckerman, CEO at IRCODE. “We’ve built the first scalable infrastructure that bridges storytelling and performance, turning any visual, on any screen, into a measurable, monetisable experience.”

“Partnering with IRCODE is a natural evolution of our mission to redefine what TV can be,” says Amie Amezcua Martin, Co-Founder and CEO at BEONDTV. “This technology lets us serve our viewers and sponsors in smarter, more intuitive ways, without sacrificing the storytelling that makes our content special.”

The partnership will be rolling out later this year across the BEONDTV+ platform and top shows, including Coffee with America and Next Stop with Andrew Freund.

IRCODE’s technology works through an app, which recognises the exact frame or visual being viewed and activates a layer of interactive experiences tied to that asset. This enables viewers to access bonus content, behind the scenes interviews, brand offers, or product links simply by scanning the screen, turning passive viewing into active participation.

2025 RTIH INNOVATION AWARDS

Interactive experiences will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.