Convenience retailer EG America ramps up online ordering and delivery offering with Vroom

EG America, an operator of 1,500 convenience stores across the US, has partnered with Vroom Delivery, to offer its customers online ordering and delivery. The tie up sees Vroom managing EG America’s third-party marketplaces, including DoorDash, Uber Eats and Grubhub.

Five hundred stores across EG America’s network are now live, with additional location roll-outs expected. The programme leverages Vroom’s Automated Menu Management (AMM), which automatically populates each store’s menu with every product available in-store - no manual updates required.

Vroom’s integration with DoorDash’s Retail API means that DoorDash customers will be able to quickly and easily find any one of the thousands of products in EG America’s catalogue when they search for specific products in the app.

Vroom’s integration with PDI’s Commerce API will allow orders to flow directly to EG America’s back office with correct pricing and markups, eliminating the need to manually ring up orders at the register.

“We’re laser focused on providing our guests with the convenience to shop our stores where, when and how they prefer,” says Whitney Johnson, Senior Vice President, Marketing. “Through our partnership with Vroom Delivery, we were able to rapidly expand our delivery options and streamline back office operations at the same time. Vroom Delivery’s expertise in the convenience industry, as well as with our other technology partners, helped expedite time to launch resulting in an immediate positive business impact.”

“We are thrilled to be chosen as EG America’s partner for their online ordering and delivery programme,” says John Nelson, CEO at Vroom Delivery. “The company’s extensive product offering, diverse geographies and multiple banners will highlight the power of the Vroom platform and its capabilities. We expect EG America to generate significant new revenue over the coming months as we continue to scale with them.” 

All EG America store brands, including Cumberland Farms, Certified Oil, Fastrac, Kwik Shop, Loaf N’ Jug, Minit Mart, Quik Stop, Sprint Food Stores, Tom Thumb, and Turkey Hill, are part of this launch and now offer online delivery across 23 states nationwide.

2025 RTIH INNOVATION AWARDS

Online delivery will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.