Steve Madden picks Fivetran technology to centralise advertising, web traffic and social engagement data

Steve Madden is using Fivetran to centralise its advertising, web traffic, and social engagement data from its global digital footprint. It says that the move enables it to streamline reporting, improve campaign performance, and gain faster insights across all channels. 

“With Fivetran, we’re building the foundation to act on insights faster than ever before,” says Josh Krepon, President, US Direct to Consumer & Global Digital at Steve Madden. “This agility allows us to anticipate market shifts, respond to trends in real time, and continually elevate how we engage our customers.” 

Steve Madden relies on Fivetran to integrate data from a wide range of platforms including Facebook Ads, Google Analytics 4, Facebook Pages, Google Search Console, TikTok Ads, LinkedIn Ads, Instagram Business, and Snapchat Ads.

The retailer also leverages Connector SDK to bring in custom data from additional platforms like Adform, ensuring all key performance data flows into its analytics environment automatically. 

“Steve Madden exemplifies how iconic brands are pairing creativity with data driven precision to compete in today’s digital marketplace,” says George Fraser, CEO at Fivetran (pictured below). “By unifying data from global marketing platforms like Facebook Ads and Google Analytics with niche, channel specific platforms, they’ve built a single source of truth that empowers teams to act quickly, measure impact with confidence, and continually refine the customer experience.” 

By unifying these sources, Steve Madden’s marketing and analytics teams can view paid and organic performance side by side across all major channels, align campaign spend with engagement and conversion data, and eliminate the need for manual data pulls from multiple platforms. This enables the company to gain timely insights that inform targeting and creative decisions, helping its teams move faster and respond more effectively to trends.  

2025 RTIH INNOVATION AWARDS

Data analytics will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced this week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.