Untie Nots bags first contract win in Singapore with supermarket chain NTUC FairPrice Co-Operative
Eagle Eye, a SaaS technology company enabling personalised, real-time marketing through coupons, loyalty, apps, subscriptions and gift services, reports that Untie Nots, which it acquired in January, has secured a multi-year contract with NTUC FairPrice Co-Operative, a subsidiary of the FairPrice Group (FPG), Singapore’s largest retailer.
This is the first contract win for the firm in Singapore and involves FPG’s Linkpoints loyalty programme.
The Untie Nots Challenges platform will enable the retailer to offer its customers personalised, gamified promotions at scale and to expand its digital customer base.
Currently, more than one million users open the FPG app every month.
The aforementioned deal covers its entire digital ecosystem of grocery, convenience, and food courts across Singapore, totalling over 2,000 touchpoints across individual food stalls across more than 70 food courts, supermarkets, pharmacies, and convenience stores.
Tim Mason, CEO at Eagle Eye, says: “We are delighted to have facilitated Untie Nots’ entry into the Singapore market, just a few months’ post the acquisition, confirming our view that its AI powered Challenges solution will resonate with retailers globally.”
“With a growing pipeline, we are focused on unlocking further opportunities alongside the Untie Nots team, supporting retailers in accelerating their digital promotions activities to retain and grow their customer bases.”
Zyed Jamoussi and Cédric Chéreau, Untie Nots' Group Managing Directors, comment: “We’re excited to celebrate our partnership with Eagle Eye through our contract with FairPrice Group.”
“It evidences the increased recognition of our solutions and the new opportunities available to Untie Nots by leveraging Eagle Eye’s international presence.”
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