Triumph Group teams with ZS to boost customer experiences via Personalize.AI SaaS product

Lingerie specialist Triumph Group has signed a two-year partnership with ZS involving the deployment of Personalize.AI, the latter’s artificial intelligence driven, software-as-a-service product.

This leverages customer personal preferences, channel affiliation, promotion responsiveness and inventory to recommend the right content, product and offer at an individual customer level.

P.AI does this by using AI to engineer features, identify customer level opportunities and predict tailored product offer recommendations. It analyses, designs and launches targeted marketing activities in each market.

During a pilot phase, P.AI helped deliver up to 40% incremental conversion lift and create better experiences for its customers.

Triumph was able to identify customer preferences accurately and re-activate lost customers with a 2x lift. The partnership covers nine APAC markets: Singapore, Malaysia, Taiwan, Hong Kong, China, Vietnam, Thailand, Australia, and India.

Nicola Tacchi, Triumph Group’s Global Head of Marketing, says: “We believe that everything we do should feel individual to our customer. My primary goal was to ensure that our adoption of Personalize.AI should translate to meaningful individual experiences for each Triumph customer.”

“This partnership has enabled us to start on a journey of building deeper and relevant connections with the customer. It is about anticipating the needs of the customer, what they want to see and when they want to hear from us.”

Gopi Vikranth, ZS Partner and Personalize.AI lead, says: “Triumph is a great win for our AI first Personalize.AI product, ZS’s AI capabilities and deep functional expertise. It was looking for an avenue to leapfrog and deliver one-to-one, AI driven experiences to its customers while avoiding the high cycle time and friction associated with operationalising AI.”

“Through the product, we were able to operationalise Triumph’s vision for delivering personalised experiences seamlessly across its stores and digital channels in record time, delivering double-digit incremental revenue impact.”

Neil Lewis, Triumph International’s Head of Marketing, Asia, comments: “Today we have established a loyal customer base in APAC markets. We wanted to move up the value chain to deliver AI driven personalisation to customers on a one-to-one basis.”

“It was our vision to bring in elements of loyalty, customer journeys, cross-sell and upsell of items, and brand engagement seamlessly across both online and offline channels. Personalize.AI is helping us achieve that in record time and drive incremental impact both in stores and over digital channels.”

Tarun Pandey, ZS Partner and APAC lead, says: “Our objective was to help Triumph realise its vision and deliver impact fast. We started with a few markets for Triumph in 2022 and the results were remarkable. Triumph saw the results within two weeks from implementation.”

“Our product enables marketing, data science and IT operations teams to work seamlessly together, a benefit that our clients across industries appreciate. For Triumph, we were able to bring personalised experiences to reality within 90 days and start delivering impact.”