Allbirds and Sensormatic Solutions enhance customer experience with RFID enabled inventory accuracy
Sensormatic Solutions is working with Allbirds to boost its customer experience with radio frequency identification (RFID) enabled inventory accuracy.
The footwear brand selected Sensormatic’s inventory intelligence solution to help improve item level inventory tracking between warehouses and stores and enable future omnichannel execution.
“Our priority is our customers, ensuring they have the best possible shopping experience by meeting them where they are and how or when they want to shop. As such, we’ve continued to focus on bolstering our business with the latest technologies,” says Micah Nelson, Director of Product Management, at Allbirds.
“Our collaboration with Sensormatic Solutions and its customer and user centric applications was a natural choice for this pursuit. Operational accuracy allows us to make decisions, so we focus on what matters most: our shoppers.”
“Allbirds is a leader in innovation and laser focused on implementing new technologies for retail precision,” says Frank Cho, Vice President and Product General Manager of Inventory Intelligence at Sensormatic Solutions.
“Rolling out a major initiative, like this one, is a testament to their commitment to their shoppers and eye towards the future. We are proud to support Allbirds by helping provide inventory accuracy which makes for smoother operations that ultimately benefit the employees and end consumers.”
Sensormatic Solutions leverages technologies such as Google Cloud’s BigQuery to provide item level inventory visibility and an enhanced customer experience delivering greater operational insights for Allbirds.
The company began as a direct-to-consumer outfit in 2014 before opening its first bricks and mortar store in 2018.
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